Designing for User Pain Points

We are hardwired to make assumptions. While that’s not always a bad thing, these assumptions often leave us not delivering the way we should for our customers. We urge to solve their problems, but sometimes we end up creating more. In this session, Shawna gets real and talks mistakes, how to get a product to market the right way and how listening to customers in an honest genuine way can change your product strategy for the better.