Redesigning Wealthsimple: Building a More Human Financial Institution

Wealthsimple created a product that made investing more accessible and—you guessed it—simple. However, when customers come to you because they don’t need to have a deep knowledge in investing, extra care is needed when providing information that is necessary, but sometimes scary (like a down market). Avrum Laurie, VP Product at Wealthsimple, walks through a case study for how he and his team approached created a more human offering by making meaningful design and product choices.