Wed Sep 21
If you work in the world of product development, you are no doubt familiar with go-to user testing methods, like User Interviews. Yet not all methods are as widely used, even though diversifying your research method can enrich your data sets. That’s why in this post, we break down the basics of Unmoderated Testing.
Wed Jul 20
Everyone has assumptions, and that's not bad. On the contrary, it's what drives inquisitive minds forward as they pave the way for new ideas, shining light on the collective unknown. That is, assuming those assumptions can be tested, validated, and used to inform decision-making when turning those ideas into new and innovative products. Fortunately, our Product Thinking Playbook has a technique that can do all of that and more - Hypothesis Driven Validation.
Thu Jul 14
Continuous discovery and product testing are precursors to building better products. As a rule, the sooner you start validating or invalidating your ideas, the faster you can begin to mitigate risk and save time and money while identifying new opportunities. Unfortunately, developing the product and features require significant time and money. What if you could test and validate an idea without developing it? You can, with Wizard of Oz Testing!
Tue Apr 28
Money is universal. However, how people manage, understand, and use it varies from person to person, and from community to community. For a recent Financial Services project, Connected’s research team engaged with our trusted partner GRIT to ensure that we could guarantee a truly representative cross-section of Canadians for our user research and an end goal of a more impactful product.
Tue Aug 13
From research participants to a product’s end users, Connected’s researchers understand the ethical necessity of empathizing with the people our work impacts.