Connected is now part of Thoughtworks. To learn more about Thoughtworks Canada, click here

Back to Blog
Chris Russo

Chris Russo

Content Marketing Manager

With growth as the outcome and a healthy blend of creativity and strategy as tools, Chris is a driving force behind amplifying our practitioners’ voices and thought leadership.

From copy to creative direction (and a few things in between) for over a decade, his work could be found in award-winning ad campaigns, digital products with hundreds of thousands of users, and, most importantly, the bulletin board in his mom’s kitchen.

With an impressive breadth of industry experience across tech, automotive, telecom, CPG, cannabis, digital product, and more, this IBM-educated Design Thinker takes a user-centric approach to everything he does, from creation to collaboration.

Articles

Tue May 9

  • Product Thinking

Product I Love: PC Optimum

The PC Optimum app is a must-have for Canadian shoppers who want to save money and earn rewards on their purchases - and in this day and age, who couldn't use a little of that? With personalized offers, digital coupons, and easy-to-use features, it's no wonder this product is a fan favourite among Thoughtworkers - especially those who like to spend a lot of time in the kitchen. And Chris, our Content Marketing Manager, checks both boxes, so we caught up with him and asked him to share his thoughts on PC Optimum in this edition of Product I Love. 

Product I Love: PC Optimum

Thu Feb 16

  • Product Thinking,
  • Strategy

You’re Wrong & Don’t Know It: Social Biases

Social cognitive biases are flawed patterns of thinking and are fueled by unfair and incorrect assumptions. Unfortunately, the vast majority are not as harmless as the one described above; rather, they are responsible for many of the inequitable and discriminatory instances in our society today. And to make matters worse, they come in many different forms.

You’re Wrong & Don’t Know It: Social Biases

Wed Nov 9

  • Product Thinking,
  • Strategy

You’re Wrong & Don’t Know It: Process Biases

Process biases occur when you process information based on cognitive factors instead of concrete evidence, skewing your perception of reality, even if all the pertinent and necessary data is right in front of you. And in our third installment of You’re Wrong & Don’t Know It, discover some of the different types of process biases, their impact, and most importantly, how they can be avoided.

You’re Wrong & Don’t Know It: Process Biases

Thu Sep 1

  • Product Thinking

Product I Love: Disney+

We love a great product here at Connected. So much so that we dedicated an entire series to those products that have etched an extra special place in our lives, or, in this case, the lives of the entire family. Disney+ offers the perfect blend of old and new, and our own Chris Russo has been a loyal customer since day one, but it isn’t just the classic movies that keep him coming back. Discover what sets this streaming service apart from the rest and why it’s become an indispensable part of our Content Marketing Manager’s life in this edition of Product I Love.

Product I Love: Disney+

Mon Apr 25

  • Product Thinking,
  • Strategy

You’re Wrong & Don’t Know It: Selection Biases

Whether you’re designing a product for an intended target audience or trying to select a place for dinner, having the correct data is vital and a big step towards ensuring that you can sidestep Selection Biases. But what exactly are Selection Biases, and how can their impact be mitigated? That’s the topic of this edition of You’re Wrong & Don’t Know It

You’re Wrong & Don’t Know It: Selection Biases

Mon Apr 11

  • Product Thinking,
  • Strategy

You’re Wrong & Don’t Know It: Cognitive Biases

Professionally and personally, most if not all of us like to think that we can make logical, rational, unbiased decisions. And most, if not all of us, would be wrong. That is, assuming you're human. Because if that's the case, then I hate to break it to you, but your brain is systematically biased, and there's nothing you can do about it. Or is there?

You’re Wrong & Don’t Know It: Cognitive Biases