Mario Iannuzzi

Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they're woven into the fabric of the user's life. But accomplishing this requires more than just building a product that people can use - it's about building a product that people WANT to use. If you're in the business of building things, you've probably asked yourself, "do people want or need what I'm building?" And this is a good question to ask - but desirability is more than just a box to be checked and forgotten.

Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they're woven into the fabric of the user's life. But accomplishing this requires more than just building a product that people can use - it's about building a product that people WANT to use. If you're in the business of building things, you've probably asked yourself, "do people want or need what I'm building?" And this is a good question to ask - but desirability is more than just a box to be checked and forgotten.