Tue Apr 25
How to motivate the not-so-loyal consumers in a multi-billion loyalty program market
We know that loyalty programs are powerful for attracting customers, but how effective are they at retaining them? We’ve seen brands time and again pay to play to increase the customer lifetime value, in hopes that they spend more, buy frequently, and refer their networks often. As product builders for iconic brands, there is a consistent pattern we’ve seen in the shift from attracting to retaining - well-designed product experiences, not the brand itself.