Thu Mar 2
The retail industry has been evolving at an accelerated pace in recent years, largely due to the advent of digital technology and e-commerce. The rise of online shopping has changed the way consumers make purchases, and retailers have had to adapt to remain relevant. However, the pace of technological change is not slowing down, and the retail industry needs to take an active role in shaping its future.
Thu Feb 23
Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they're woven into the fabric of the user's life. But accomplishing this requires more than just building a product that people can use - it's about building a product that people WANT to use. If you're in the business of building things, you've probably asked yourself, "do people want or need what I'm building?" And this is a good question to ask - but desirability is more than just a box to be checked and forgotten.
Thu Feb 9
Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they're woven into the fabric of the user's life. But accomplishing this requires more than just building a product that people can use - it's about building a product that people WANT to use. If you're in the business of building things, you've probably asked yourself, "do people want or need what I'm building?" And this is a good question to ask - but desirability is more than just a box to be checked and forgotten.
Fri Oct 28
His job title is Lead Product Designer, but his role stretches much more beyond those three words. Just ask any Connector, client, or practitioners from the community who’s met him - when Federico leads, people follow. Which makes sense when you consider the daily affirmation he sets for himself. World traveller, proud cat father, and avid musician (can you guess what instrument), everyone who crosses paths with this indelible teacher considers themselves the better for it. Discover this and more in this week’s Connector Spotlight.
Thu Oct 13
Product strategy should take all parties into consideration. It should account for the organization making the product, the environment it operates in, and the entities with whom they interact. It should assess and clearly communicate dynamic strategic threats while allowing for easy comparisons to determine differentiation. Last but not least, your product strategy should always put your customer first. Here's a how-to on plotting out the many actors, entities, and relationships involved in your forthcoming product to ensure your strategy leaves nothing to chance.
Wed Sep 21
If you work in the world of product development, you are no doubt familiar with go-to user testing methods, like User Interviews. Yet not all methods are as widely used, even though diversifying your research method can enrich your data sets. That’s why in this post, we break down the basics of Unmoderated Testing.
Fri Sep 2
A passionate wanderer that firmly believes in the mantra of “trust the process,” Sandy Chahine, Design Researcher, doesn’t only work at the intersection of research and strategy at Connected. She is always eager to facilitate a conversation around important topics whether that be as one of the leaders of the Connected Women’s Network (CWN) or as a member of the Diversity, Equity, and Inclusion (DE&I) committee. Described as curious, passionate, and reflective by her colleagues, we know she’s always going a step further to learn, but also teach individuals around her. As someone who is into all things urbanism and public space, can you guess what her favourite product is?