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Blog

Thu Feb 23

  • Design,
  • Product Thinking,
  • Research,
  • Strategy

Desirability Across the Product Development Lifecycle

Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they're woven into the fabric of the user's life. But accomplishing this requires more than just building a product that people can use - it's about building a product that people WANT to use. If you're in the business of building things, you've probably asked yourself, "do people want or need what I'm building?" And this is a good question to ask - but desirability is more than just a box to be checked and forgotten.

Desirability Across the Product Development Lifecycle

Thu Feb 9

  • Design,
  • Product Thinking,
  • Research,
  • Strategy

The Je Ne Sais Quoi of Desirability

Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they're woven into the fabric of the user's life. But accomplishing this requires more than just building a product that people can use - it's about building a product that people WANT to use. If you're in the business of building things, you've probably asked yourself, "do people want or need what I'm building?" And this is a good question to ask - but desirability is more than just a box to be checked and forgotten.

The Je Ne Sais Quoi of Desirability

Thu Oct 13

  • Product Thinking,
  • Research,
  • Strategy

Mapping Your Product’s Ecosystem: A Product Strategy Essential

Product strategy should take all parties into consideration. It should account for the organization making the product, the environment it operates in, and the entities with whom they interact. It should assess and clearly communicate dynamic strategic threats while allowing for easy comparisons to determine differentiation. Last but not least, your product strategy should always put your customer first. Here's a how-to on plotting out the many actors, entities, and relationships involved in your forthcoming product to ensure your strategy leaves nothing to chance.

Mapping Your Product’s Ecosystem: A Product Strategy Essential

Wed Sep 21

  • Research

A Beginner’s Guide to Unmoderated Testing

If you work in the world of product development, you are no doubt familiar with go-to user testing methods, like User Interviews. Yet not all methods are as widely used, even though diversifying your research method can enrich your data sets. That’s why in this post, we break down the basics of Unmoderated Testing.

A Beginner’s Guide to Unmoderated Testing

Fri Sep 2

  • Culture,
  • Research

Connector Spotlight: Sandy Chahine

A passionate wanderer that firmly believes in the mantra of “trust the process,” Sandy Chahine, Design Researcher, doesn’t only work at the intersection of research and strategy at Connected. She is always eager to facilitate a conversation around important topics whether that be as one of the leaders of the Connected Women’s Network (CWN) or as a member of the Diversity, Equity, and Inclusion (DE&I) committee. Described as curious, passionate, and reflective by her colleagues, we know she’s always going a step further to learn, but also teach individuals around her. As someone who is into all things urbanism and public space, can you guess what her favourite product is?

Connector Spotlight: Sandy Chahine

Fri Aug 19

  • Design,
  • Product Thinking,
  • Research,
  • Strategy

6 Books with Underappreciated Perspectives for Innovators

Looking to refresh your practice or explore a new perspective in your approach as a product manager, UX researcher, or product designer? Connected’s Senior Design Researcher, Dr. Tyler Hale, shares recommendations of under-appreciated books with implications for new product development and innovation.

6 Books with Underappreciated Perspectives for Innovators

Wed Jul 13

  • Product Thinking,
  • Research

How to Effectively Conduct Product Research Interviews

You can certainly mitigate risk and increase your success if you prepare and plan for product research interviews, but that all becomes relatively useless if you’re unable to execute your plan. As it would be cruel to only share one and not the other, allow me to take you through what all of your preparation is for in the last article as I share how to get the most from your participants anytime you use this method. 

How to Effectively Conduct Product Research Interviews