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Blog

Tue May 23

  • Product Thinking

Product Thinking Playbook – Kano Model 

With its innovative approach, The Kano model offers a fresh perspective on the subtlety of customer satisfaction. ​​Picture entering a restaurant and realizing there's no cutlery on the table. Typically, it's a small detail that goes unnoticed, but in this fine dining establishment, it’s a glaring inconvenience. On the other hand, picture the delight of being offered a complimentary dessert, leaving you with a lasting memory of the place. Through this intricate dance between expectation and absence, the Kano Model captures the essence of customer satisfaction in its most dynamic form.

Product Thinking Playbook – Kano Model 

Wed May 10

  • Product Thinking

Product I Love: Tim Hortons

Tim Hortons, the heart and soul of Canadian coffee culture, has been serving up delicious donuts, sandwiches, and warm cups of joe for decades. With a presence in over 3,500 locations, it's no wonder Tims is a household name. The Tim Hortons mobile app is bringing the brand even closer to the hearts of Canadians, offering a convenient way to order, pay, and interact with Tims on the go. That’s why we sat down with our Director of Product, Ivana Ciric to get her thoughts on a Canadian icon’s flagship digital product in this edition of Product I Love. 

Product I Love: Tim Hortons

Tue May 9

  • Product Thinking

Product I Love: PC Optimum

The PC Optimum app is a must-have for Canadian shoppers who want to save money and earn rewards on their purchases - and in this day and age, who couldn't use a little of that? With personalized offers, digital coupons, and easy-to-use features, it's no wonder this product is a fan favourite among Thoughtworkers - especially those who like to spend a lot of time in the kitchen. And Chris, our Content Marketing Manager, checks both boxes, so we caught up with him and asked him to share his thoughts on PC Optimum in this edition of Product I Love. 

Product I Love: PC Optimum

Tue May 2

  • Product Thinking,
  • Strategy

Field Guide to a Product Mind: Hanlon’s Razor

In an increasingly interconnected, fast-paced world, product teams must be agile, adaptive, and resilient. But that means they make incorrect assumptions faster than before...

Field Guide to a Product Mind: Hanlon’s Razor

Thu Mar 23

  • Product Thinking,
  • Strategy

Innovation 2.0 : Faster, smarter, safer and bigger

The goal of product innovation for any company is market success. However, upon that success comes growth, and historically, the bigger and more successful the company, the more difficult it becomes to innovate. Innovation organizations can be thought of as similar to product roadmaps - adaptable and built to address evolving needs. What organizations need is to introduce new ways to de-risk decisions and build with cutting edge technology. They need innovation 2.0, a new mindset and version to focus efforts, inspire teams and ultimately lead the market.

Innovation 2.0 : Faster, smarter, safer and bigger

Tue Mar 7

  • Product Thinking,
  • Strategy

Field Guide to a Product Mind: Reciprocity

Reciprocity is a principle of social influence that states that people are more likely to comply with requests if they have received something from the requester first. In this Field Guide to a Product Mind: Reciprocity, understand what causes it, reciprocity in action and how businesses can utilize this principle to harness its power.

Field Guide to a Product Mind: Reciprocity

Thu Mar 2

  • Design,
  • Product Thinking,
  • Strategy

Scenario Building for Future-Ready Retail

The retail industry has been evolving at an accelerated pace in recent years, largely due to the advent of digital technology and e-commerce. The rise of online shopping has changed the way consumers make purchases, and retailers have had to adapt to remain relevant. However, the pace of technological change is not slowing down, and the retail industry needs to take an active role in shaping its future.

Scenario Building for Future-Ready Retail