Thu Feb 2
Field Guide to a Product Mind: Social Proof
The Social Proof principle suggests when a person finds themselves in an unfamiliar situation where they’re unsure of the correct course of action, they will often look to those around them for prompts and clues on how to behave properly. In this Field Guide to a Product Mind: Social Proof, discover what causes it, social proof in action and ways this constant and powerful influence plays out in our lives.