Tue May 2
Field Guide to a Product Mind: Hanlon’s Razor
In an increasingly interconnected, fast-paced world, product teams must be agile, adaptive, and resilient. But that means they make incorrect assumptions faster than before...
Blog
Tue Apr 25
How to motivate the not-so-loyal consumers in a multi-billion loyalty program market
We know that loyalty programs are powerful for attracting customers, but how effective are they at retaining them? We’ve seen brands time and again pay to play to increase the customer lifetime value, in hopes that they spend more, buy frequently, and refer their networks often. As product builders for iconic brands, there is a consistent pattern we’ve seen in the shift from attracting to retaining - well-designed product experiences, not the brand itself.
Thu Mar 23
Innovation 2.0 : Faster, smarter, safer and bigger
The goal of product innovation for any company is market success. However, upon that success comes growth, and historically, the bigger and more successful the company, the more difficult it becomes to innovate. Innovation organizations can be thought of as similar to product roadmaps - adaptable and built to address evolving needs. What organizations need is to introduce new ways to de-risk decisions and build with cutting edge technology. They need innovation 2.0, a new mindset and version to focus efforts, inspire teams and ultimately lead the market.
Tue Mar 7
Field Guide to a Product Mind: Reciprocity
Reciprocity is a principle of social influence that states that people are more likely to comply with requests if they have received something from the requester first. In this Field Guide to a Product Mind: Reciprocity, understand what causes it, reciprocity in action and how businesses can utilize this principle to harness its power.
Thu Mar 2
Scenario Building for Future-Ready Retail
The retail industry has been evolving at an accelerated pace in recent years, largely due to the advent of digital technology and e-commerce. The rise of online shopping has changed the way consumers make purchases, and retailers have had to adapt to remain relevant. However, the pace of technological change is not slowing down, and the retail industry needs to take an active role in shaping its future.
Thu Feb 23
Desirability Across the Product Development Lifecycle
Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they're woven into the fabric of the user's life. But accomplishing this requires more than just building a product that people can use - it's about building a product that people WANT to use. If you're in the business of building things, you've probably asked yourself, "do people want or need what I'm building?" And this is a good question to ask - but desirability is more than just a box to be checked and forgotten.
Thu Feb 16
You’re Wrong & Don’t Know It: Social Biases
Social cognitive biases are flawed patterns of thinking and are fueled by unfair and incorrect assumptions. Unfortunately, the vast majority are not as harmless as the one described above; rather, they are responsible for many of the inequitable and discriminatory instances in our society today. And to make matters worse, they come in many different forms.