Thu Feb 2
The Social Proof principle suggests when a person finds themselves in an unfamiliar situation where they’re unsure of the correct course of action, they will often look to those around them for prompts and clues on how to behave properly. In this Field Guide to a Product Mind: Social Proof, discover what causes it, social proof in action and ways this constant and powerful influence plays out in our lives.
Tue Nov 29
The idea of a Controlled Burn is simple; create a small fire that you fully control. The assumption is that were you to do nothing, a much larger disaster would occur. In agile, no team likes disruptions; rather, everyone prefers to work like well-oiled machines. This begs the question - can we apply a strategy that looks very similar to firefighters and utilizes controlled disruptions rather than waiting for a full-blown disaster to occur?
Wed Nov 9
Process biases occur when you process information based on cognitive factors instead of concrete evidence, skewing your perception of reality, even if all the pertinent and necessary data is right in front of you. And in our third installment of You’re Wrong & Don’t Know It, discover some of the different types of process biases, their impact, and most importantly, how they can be avoided.
Thu Oct 13
Product strategy should take all parties into consideration. It should account for the organization making the product, the environment it operates in, and the entities with whom they interact. It should assess and clearly communicate dynamic strategic threats while allowing for easy comparisons to determine differentiation. Last but not least, your product strategy should always put your customer first. Here's a how-to on plotting out the many actors, entities, and relationships involved in your forthcoming product to ensure your strategy leaves nothing to chance.
Thu Sep 22
How do you accurately measure the success of a product launch? What information do you use to pivot your product strategy? How do you keep teams aligned on the mission? The answer to all three is product metrics. That is, of course, if you’re doing it right. Metrics are a critical element of product success, and our own @Robin shares how you and your team can ladder your goals, define your metrics, and avoid some common pitfalls along the way.
Tue Aug 30
By helping so many of our partners construct their most ambitious products, Joel Zien, Managing Director, Client Experience and Growth, has first-hand expertise with the differences between building 0→1 and 1→N; expertise he's more than happy to share with you.
Fri Aug 19
Looking to refresh your practice or explore a new perspective in your approach as a product manager, UX researcher, or product designer? Connected’s Senior Design Researcher, Dr. Tyler Hale, shares recommendations of under-appreciated books with implications for new product development and innovation.