The Product Thinker’s Toolkit: Hypothesis-Driven Validation
June 30, 2021
A Product Thinker’s toolkit needs to be robust, filled with frameworks one can pull from at the right moment to unlock product impact. Here we walk you through the seven steps of a Connected favourite: Hypothesis-Driven Validation.
On numerous discovery and delivery engagements we’ve seen this versatile framework help product teams build better products and avoid building bad ones. Click below to learn more.
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Tue May 23
Product Thinking Playbook – Kano Model
With its innovative approach, The Kano model offers a fresh perspective on the subtlety of customer satisfaction. Picture entering a restaurant and realizing there's no cutlery on the table. Typically, it's a small detail that goes unnoticed, but in this fine dining establishment, it’s a glaring inconvenience. On the other hand, picture the delight of being offered a complimentary dessert, leaving you with a lasting memory of the place. Through this intricate dance between expectation and absence, the Kano Model captures the essence of customer satisfaction in its most dynamic form.
Wed May 10
Product I Love: Tim Hortons
Tim Hortons, the heart and soul of Canadian coffee culture, has been serving up delicious donuts, sandwiches, and warm cups of joe for decades. With a presence in over 3,500 locations, it's no wonder Tims is a household name. The Tim Hortons mobile app is bringing the brand even closer to the hearts of Canadians, offering a convenient way to order, pay, and interact with Tims on the go. That’s why we sat down with our Director of Product, Ivana Ciric to get her thoughts on a Canadian icon’s flagship digital product in this edition of Product I Love.