We Dropped “Lab” from Our Name — Here’s Why
August 8, 2018
When Damian McCabe and I founded Connected Lab in 2014, it was because we believed that a new category of firm was needed to help ambitious companies leverage the power of product: not a dev shop, or a design agency, or a strategic consultancy, but a uniquely integrated product development firm — one our clients could trust to help build impactful products.
That is why, on the eve of our 4th birthday, we have decided to drop “Lab” from our name. Because what we aspire to do, and in good measure do already, extends far beyond the experimental tinkering of a laboratory. Our mission, after all, is to build better products — products that drive impact for our clients and their customers — and that means forming deep, long-lasting, and strategic relationships with those we work with. We aren’t a lab, but a partner.
This difference is worth pausing over. Because to me, what we are “connecting” isn’t just devices, and what is required isn’t just agile software development. Our mission is to build better products, after all, and to truly make that happen, you need to connect disciplines, practices, and above all, people. Combining strategy, design, and engineering, impactful product development is truly a team effort.
What we are “connecting” isn’t just devices, and what is required isn’t just agile software development.
And so, no more “Lab.” The nostalgic in me will miss the word (and look back fondly on the days we could sit our team at a single MakeWorks desk, when the word really meant something). But at 150 and counting, this subtle but important tweak is a fitting metaphor for who we are and what we stand for. Because software-powered products are always evolving — and we, too, are committed to continuous iteration and improvement. We work within an ever-growing and ever-changing community of builders, and we hope the unfinished letters on our new logo suggest exactly that.
To celebrate our 4th anniversary, our new name, and our new brand to go with it, Connected is partnering with Elevate Tech Fest to host Elevate Product, a day-long program filled with product-focused content from world-class thinkers and builders. We hope you’ll join us on September 26 to think about the future of products and product development, and maybe even wish us a happy birthday.
Fri Feb 3
Thoughtworker Spotlight: Justine Lachapelle
Justine Lachapelle is a world traveller, and we couldn't be happier her travels have taken her to us (likely her favourite product helped with that). But, whatever she is doing, there is one constant in Justine's life - people. When she's not earning more stamps in her passport, this health enthusiast constantly stays active, from hiking to snowboarding and everything in between. As Head of People in Canada, you can find her working with the People team, constantly ideating, implementing, and supporting new initiatives and programs like remote-first work and work abroad programs for Thoughtworkers across Canada. Did we give you enough information to guess her favourite product? We didn't think so either. But you can click below to find out in this week's Thoughtworker Spotlight.
Fri Jan 20
Thoughtworker Spotlight: Jason Zheng
Who better than Jason Zheng to jazz (or should we say, Jepsen, as in Carly Rae) us up this January? Whether he's delivering product impact to our clients or coaching and mentoring future generations of engineers, his skill, dedication and passion always shine. When he's not busy wearing iconic nature landmarks shirts (or looking for new ones to add to his collections), you'll find Jason cooking up new recipes, gaming with friends, or savouring in the runner's high. Now, can you guess what his favourite product is? Here's a hint: he can spend hours with it and has not parted with them even after discontinuation, buying multiple pairs as backup.