We Dropped “Lab” from Our Name — Here’s Why
August 8, 2018
When Damian McCabe and I founded Connected Lab in 2014, it was because we believed that a new category of firm was needed to help ambitious companies leverage the power of product: not a dev shop, or a design agency, or a strategic consultancy, but a uniquely integrated product development firm — one our clients could trust to help build impactful products.
That is why, on the eve of our 4th birthday, we have decided to drop “Lab” from our name. Because what we aspire to do, and in good measure do already, extends far beyond the experimental tinkering of a laboratory. Our mission, after all, is to build better products — products that drive impact for our clients and their customers — and that means forming deep, long-lasting, and strategic relationships with those we work with. We aren’t a lab, but a partner.
This difference is worth pausing over. Because to me, what we are “connecting” isn’t just devices, and what is required isn’t just agile software development. Our mission is to build better products, after all, and to truly make that happen, you need to connect disciplines, practices, and above all, people. Combining strategy, design, and engineering, impactful product development is truly a team effort.
What we are “connecting” isn’t just devices, and what is required isn’t just agile software development.
And so, no more “Lab.” The nostalgic in me will miss the word (and look back fondly on the days we could sit our team at a single MakeWorks desk, when the word really meant something). But at 150 and counting, this subtle but important tweak is a fitting metaphor for who we are and what we stand for. Because software-powered products are always evolving — and we, too, are committed to continuous iteration and improvement. We work within an ever-growing and ever-changing community of builders, and we hope the unfinished letters on our new logo suggest exactly that.
To celebrate our 4th anniversary, our new name, and our new brand to go with it, Connected is partnering with Elevate Tech Fest to host Elevate Product, a day-long program filled with product-focused content from world-class thinkers and builders. We hope you’ll join us on September 26 to think about the future of products and product development, and maybe even wish us a happy birthday.
Fri May 26
Thoughtworker Spotlight: Jagbir Lehl Singh
Some may know him as Canada’s Head of Delivery, but Jagbir Lehl Singh is also a writer (check out some of his articles!), a foodie and a runner. His team would add aspiring rapper to the many hats he wears – you’ll have to join the team to see why! As a builder of high performance teams, he is laser-focused on driving his teams to deliver impact to clients by achieving their business goals. When it comes to scaling agility in organizations and creating structures where teams thrive, Jagbir uses his 18+ years of experience to support the growth of Thoughtworkers, developing them into leaders through his mentorship. If he’s not exploring Toronto’s latest gems for unique cuisine and beverages, you can find him outdoors, taking long weekend walks with his family. As a continuous learner who enjoys staying on his toes, can you guess what his favourite product is? Hint: It has been a constant companion of his for the last five years.
Fri May 19
Thoughtworker Spotlight: Eisa Keramatinejad
On this week’s Thoughtworker Spotlight, we have Eisa Keramatinejad! He’s a multi-talented individual, who’s as skilled in developing robust code as he is in nurturing creativity. By day, he’s a software engineer, working with clients to continuously improve processes and introduce best practices in product development. Eisa is also a leader in the API (Asian Pacific Islander) ERG at Thoughtworks Canada, building a supportive community for API Thoughtworkers to strengthen ties, raise API voices and visibility. This API Heritage Month, the mighty leaders organized celebrations ranging from a Snack Showdown, movie viewing and discussions, and an in-person API Festival, to name just a few. Beyond the realm of coding, Eisa steps outside of his comfort zone, taking on stand-up comedy at open mics and embracing the wild ride of laughter. When he’s not cat caregiving, you can find him playing the cello, setting his team up for success at volleyball and dedicating time for life drawing. Based on his strengths and skills, can you guess Eisa’s favourite products? Hint: These are great tools for keeping his creative juices flowing.